Sex talk sells
Article Abstract:
Radio and television shows in which sexual relationships and problems are discussed have not only been very popular with viewers, but have also had a strong appeal to advertisers. It is estimated that 20 million Americans watch or listen to some kind or sex counseling show each week, and many magazines and newspapers now have an advice column for readers with sexual problems. Although some advertisers have been reluctant to be associated with programming that deals with sexual topics, advertisers have often been able to tie their product in with either the product or the ambience of the show. For example, a producer of condoms recently hired Ruth Westheimer, a well-known sex therapist, to endorse its product.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
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Smart talk
Article Abstract:
Individuals can learn how to develop and deliver good speeches and business presentations. A good presentation should begin with a main theme which will serve as a framework for the entire presentation. Other key elements of the presentation should support the main theme. In giving the presentation, speakers should make eye contact and use their voices to keep the audience attentive. In addition, they should use good body language and time pauses in between the presentation to pace themselves. Other tips in giving good presentations are discussed.
Publication Name: CA Magazine
Subject: Business
ISSN: 0317-6878
Year: 1995
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