Show producer uses Russian base as new-market springboard

Article Abstract:

International Trade & Exhibitions Group Ltd (ITE) is planning to expand its trade shows in emerging markets. The London, UK-based company, founded by Roger and Roddy Shashoua, expects an increase in sales in 1998 due to its solid marketing base in Russia and the former Soviet republics. A major factor in ITE's success is its alliances with local businesses. Also, it has launched other businesses related to marketing and entered into licensing deals with fellow British trade show producers Blenheim Exhibition and Expo-Web Communications Ltd.

Marketing industry, International Trade and Exhibitions Group Ltd.

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WITH NEW SHOWS COME RISKS, LESSONS: M/TECH DEBUTS WITH A FEW GLITCHES; READYING FOR COMEBACK

Article Abstract:

Penton Media's 1998 M/Tech information technology conference and show demonstrated some of the risks and problems involved in establishing a new trade show. The event had disappointing attendance and too many speakers. Feedback from exhibitors suggests, however, that M/Tech has promise. According to David Weisberg, one of the show's advisers, vendors demonstrated a degree of understanding concerning the low attendance.

United States, Strategy & planning, Company Planning/Goals, Services development, Information technology, Exhibitions, Penton Media Inc., PME

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So who's the biggest?

Article Abstract:

Miller Freeman Co and Reed Exhibition Cos are two of the biggest firms involved in organizing exhibitions which agreed that the the firms possess power and strength. However, each company faces the problem of determining who is ahead of the other. Miller Freeman and Reed Exhibition Cos both laid claim that their firm is the world's leading company in the exhibition industry.

Miller Freeman Inc. (San Francisco, California), Reed Exhibitions (Newton, Massachusetts)

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