Full Disclosure
Article Abstract:
Newspapers have stepped up their efforts to woo national advertisers. They are providing reliable, national demographic readership data. They have also simplified the system for placing and paying for ads. Some newspaper industry leaders are ready to compete strongly against television for advertisers. Some newspaper marketing efforts are described. Newspapers still must solve the problem of how to offer discounts to national advertisers.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1984
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They're Sexy, Sensitive, Nurturing - And Also Men
Article Abstract:
The American male's image has been changing. The role of men in advertising has expanded to domestic products. Advertising is making use of social change trends concerning the public image of men. Men are being used in advertising to convey warmth and humanity. Advertising is employing men as modern society expects to see them.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1984
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