Skills only people provide still make a major difference

Article Abstract:

A benchmarking study conducted by the American Productivity and Quality Center found that firms which exhibited the best integrated marketing communications efforts were those whose people could communicate effectively with other people in all parts of the company as well as its external customers and suppliers. The study also concluded that effective marketing communications cannot be achieved merely by enforcing a formal policy or procedure. It is ironic that such non-high tech skills such as writing and speaking, which are skills only people can provide, make a major difference.

Marketing Management, Social aspects, Communication, Communications, Marketing communications

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Market research, visits critical in establishing a global brand

Article Abstract:

A conference sponsored by Chicago, IL-based Edelman Public Relations Worldwide and the publishers of 'Business Marketing' on global marketing has elicited at least two significant recommendations from the panel of experts attending the affair. There was consensus that multinational companies intending to market in other countries should engage in prior market research and undertake actual visits to ensure successful entry.

Conferences, meetings and seminars, International aspects, Marketing, Marketing research, Market research

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