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'Spin' is the enemy of PR pros

Article Abstract:

Public relations professionals either tackle the shady world of politics or handle bubbly world of celebrities. Some of the professionals resort to spinning stories about their clients for building a "good" image about the client. The disadvantages of such spin techniques are discussed. It is necessary for public relations professional to be ethical at all times, instead of resorting to such methods.

Services information, Public Relations Agencies, Public Relations, Public relations services, Ethics, Services, Ethical aspects, Public relations firms

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News release requisites

Article Abstract:

If a news release does not contain enough substance or is not presented properly, it fails to serve its purpose and may end up being junked by reporters. Seven fundamentals for an effective release are presented.

Management dynamics, Press Releases, Management, Company business management

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The ombudsman

Article Abstract:

A growing number of companies have ombudsmen to handle public relations complaints from customers. Suggestions for ombudsmen looking to become even more efficient are provided in this article.

Business, Usage, Ombudsmen, Company public relations

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