Strategic fundamentals: 'no time to read'
Article Abstract:
Newspapers should bear in mind that 'no time to read,' a reason given by many consumers for refusing a newspaper subscription, is a valid excuse. Realizing this, a newspaper organization can rightly take measures to address the problem. One is in the form of news that is crisper, clear and direct-to-the-point, an efficient form of delivering the news to people who cannot afford to read the news for more than 20 to 25 minutes per day.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
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Fundamentals: good enough work
Article Abstract:
September is the month each year when newspaper marketers provide market information upon which strategic goals and performance projections for the following year can be set by publishers. The good marketers distinguish themselves by bringing both reliable data and insight to the planning team to provide them with market trend interpretations, potential market opportunities to be exploited and suggestions on how to further increase market share. However, the best marketers not only bring data and insight about the market to the planning process, but also their enthusiastic commitment to seeing a plan succeed.
Publication Name: IDEAS
Subject: Business
ISSN: 0896-1441
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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