Stress and consumer behavior

Article Abstract:

The study looks at the stress perspective of consumer research, and the theoretical and conceptual foundations of stress. A general conceptual model that serves as a pattern for using theory and research on stress, organizing and interpreting findings of consumer studies in the light of stress research is constructed. The model is used for developing propositions for further research, and a research agenda is developed as an aid for future studies.

Science & research, Research, Methods, Marketing research, Stress (Psychology), Consumer research

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How consumers' assessments of the difficulty of manufacturing a product influence quality perceptions

Article Abstract:

Customers judge the quality of a product by their perceived difficulty of manufacture. When customers have knowledge that a firm produces a product that is hard to manufacture, they perceive the end product to be of high quality. Results of manipulation of perceived difficulty of manufacture involving products with varying benefits and brand names are discussed.

Evaluation, Product defect/failure, Product quality, Software quality, Brand image

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