Study finds PR is essential for success
Article Abstract:
Schneider & Associates with Boston University's Communication Research Center and Dr. Susan Fournier, have shown that of 100 new products launched, most were not advertised effectively, if at all. Satisfaction with advertising companies was also documented.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2001
Science & research, Marketing, Advertising, Advertising and Related Services, Advertising Activity, Statistical Data Included, Industry Overview, Advertising services
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2001
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High-tech's growing beat is a boon for publicists
Article Abstract:
The growth in media coverage of developments in technology, which has helped publicists gain significance in public relations, is discussed.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
Management dynamics, Public affairs, Management, Technological innovations, Public relations, Media coverage, Company business management, Company public relations, Publicists
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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Subjects list: United States
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