Study on How America Shops 1998
Article Abstract:
A recently issued report has indicated that a new paradigm is being overlooked by retailers as it revolutionizes the retailing in the US. The inquiry, How America Shops 1998; The Consumer Paradox: The Threat To Loyalty in the New Millenium, was released by WSL Strategic Retail president Wendy Liebmann. The shopping decrease trend came despite a boom in the economy and a growth in real income with unemployment at a quarter-century low. The Key to this shopping paradox lies in the growing diversity of American shoppers and a new consumer value system.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1998
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GMA/Roper Starch report reveals traits of brand loyal consumers
Article Abstract:
A report done by market research firm Roper Starch Worldwide for the Grocery Manufacturers of America reveals that 46% of all Americans show loyalty to consumer brands. This group of shoppers is made up of well-off people; college educated; married; two-career households; homeowners. The study adds that consumers are most likely to show loyalty to brands that differentiate themselves. Adding 'benefit bundles' such as anti-bacterial ingredients and new fragrance and flavors may be the key to retaining consumer brand loyalty, according to the report.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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Research reveals differences between 'average' and 'core' consumers
Article Abstract:
A study done by Promotion Decisions for the FSI Council of North America claims that free-standing inserts should focus more on heavy buyers rather than on the 'average consumer.' The study focused on the impact of coupon frequency on brand performance to identify the optimum level of couponing. The report adds that heavy buyers purchase two-to-four times more than average consumers and are less loyal to brands but are more sensitive to prices and promotion.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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