The conceptualization and measurement of product usage

Article Abstract:

The purpose of this research is to identify the key conceptual dimensions of product usage, and to develop reliable and valid measures of product usage. Two different methods (a self-report questionnaire and a diary study), two samples, and four consumer durables have been used to develop the measure of usage. The results suggest that usage frequency and usage variety are two critical dimensions of product usage, and that the measures developed in this study for each dimension have high convergent and discriminant validity. The study highlights the importance investigating usage in the post-purchase context, and helps to identify issues for future research. (Reprinted by permission of the publisher.)

Surveys, Consumer behavior

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Testing the social involvement model in an energy conservation context

Article Abstract:

This study tests Webster's Social Involvement Model in the realm of energy conservation. An energy conservation index (ECI) is developed and serves as the dependent variable, while sociopsychological, attitudinal and demographic measures comprise the independent variables. Rather than being upscale and socially responsible, those scoring high on the ECI are socioeconomically down-scale. (Reprinted by permission of the publisher.)

Research, Energy conservation, Social intelligence

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