The future perfect declined: utopian studies and consumer research
Article Abstract:
Utopian research and market research within a craft festival environment are examined.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2001
Market Research, Analysis, Marketing research, Craft festivals, Utopias
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2001
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Marketing for muggles: Harry Potter and the retro revolution
Article Abstract:
The marketing technique used to sell the Harry Potter books in the UK is discussed.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2001
Juvenile Books, Case studies, Marketing management, Childrens books, Potter, Harry (Fictional character), Bloomsbury Publishing PLC
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2001
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An exercise in early modern branding
Article Abstract:
The marketing of eighteenth century writer Delarivier Manley and her works is discussed.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
Marketing procedures, Science & research, Public affairs, Book Publishing, Publishing industry, Research, Authors, Writers, Public relations, Company marketing practices, Company public relations, Brand identity, Manley, Delarivier
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
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Subjects list: United Kingdom, Marketing, Book publishing
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