Searching for a venture
Article Abstract:
Television production joint ventures between producers and advertisers are increasingly popular, as demonstrated by the large number of advertising people at National Association of Television Program Executives conventions. Advertisers invest in production to offset expensive television advertising rates and to have a stronger influence over the programming within which their products are showcased. The joint ventures also improve advertisers' profitability when shows are popular, due to the advertiser's 'back-end' rights. The advertisers with the most television programming joint ventures are: Bristol-Meyers, Campbell's, Chrysler, General Foods, General Mills, and Procter and Gamble.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1987
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Who's to blame? The fine (and frantic) art of finger-pointing when things go wrong at the ad agency
Article Abstract:
Whether the mistake has to do with the Challenger crisis or a typo in the New York Times, the corrective action generally involves finger-pointing or assigning blame for the error to some scapegoat. It is proposed that this form of behavior is especially popular in advertising agencies, and a number of examples of finger-pointing are discussed briefly. Perhaps the preponderance of finger-pointing at advertising agencies is one explanation for the increasing amount of committee work and group efforts at advertising firms.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
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