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The impact of environmental uncertainty perceptions, decision-maker characteristics and work environment characteristics on the perceived usefulness of Marketing Information Systems (MkIS): a conceptual framework

Article Abstract:

There has been no conceptual and empirical analysis of information characteristics in Marketing Information Systems (MkIS) research. New research in this area has sought to establish a conceptual framework to show the potential effect of contextual factors on the perceived value of a number of marketing information characteristics. It was established that the information requirements of marketing decision-makers can be defined as a set of information qualities. If MkIS design is defined in terms of a set of qualities, MkIS designers could become more aware of the information qualities regarded by decision-makers as useful.

Marketing Management, Management Information Systems, Research

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Editorial: making marketing work

Article Abstract:

The 1995 Marketing Education Group (MEG) Conference, which brought together many UK marketing experts, focused on the theme of 'Making Marketing Work.' It looked at the need for relevant and applicable research in this area, giving particular emphasis to encouraging indications of positive developments, such as link with industry. The conference attracted 238 papers, showing that research into marketing is a rapidly expanding area.

Editorial, Conferences, meetings and seminars, Marketing

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Defining the domain of Perceived Environmental Uncertainty: an exploratory study of senior marketing executives

Article Abstract:

A survey of 20 marketing executives provides information about the multidimensional qualities of Perceived Environmental Uncertainty.

United Kingdom, New Zealand, Information Systems, Usage, Surveys, Marketing executives

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