The products liability coordinator: a partial solution
Article Abstract:
Product liability problems have beset businesses for the past decade. Lack of availability of products liability insurance, soaring insurance premiums, proliferation of products liability lawsuits, astronomical damage awards and ever changing products liability laws have created severe problems in many industries. While many states are enacting new products liability laws modeled after federal legislation to ease the burden, businesses must take the initiative to solve their own problems. Most companies have relied on their legal staffs to deal with product liability. This paper presents an organizational change that can help manufacturers cope with products liability. A products liability coordinator can generate, process, and disseminate relevant information in this dynamic area and oversee corporate strategic decisions which might result in products liability. (Reprinted by permission of the publisher.)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1986
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Predictive performance of self-explicated, traditional conjoint, and hybrid conjoint models under alternative data collection modes
Article Abstract:
Although data collection in conjoint analysis has traditionally involved the use of in-person interviews, recent years have seen a trend toward the use of alternative data collection modes, including mail questionnaires and telephone interviews. Since these alternative modes differ in environment, the author examines the predictive performance of conjoint models under three data collection modes, i.e., in person interviews, mail questionnaire, and telephone interviews. The results indicate the conjoint models examined to be comparable in predictive performance across the three data collection modes. (Reprinted by permission of the publisher.)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1991
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Recent evidence on the relationship between anonymity and response variables for mail surveys
Article Abstract:
The research shows that consumer anonymity has only small effects on response variables for mail surveys. Respondents who were anonymous gave a little less information to complicated questions; respondents in the lower-income class, homeowners, and non-whites were more willing to provide their identity on the return envelope. Nevertheless, the information provided by these groups was not that different from the information provided by the other respondents for a range of questionnaire items evaluated.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1986
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