The quest for prediction

Article Abstract:

Data mining is a model that predicts future purchase behavior of large consumers. Insightful Miner (iMiner), which is an application from Insightful Corporation, achieves the efficiency of the data set in the data mining model. The visual programming of iMiner and its output is examined.

Author: Deal, Ken
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
Prepackaged software, Product introduction, New Products/Services, Computer software industry, Software industry, Data warehousing/data mining, Data mining, Insightful Corp.

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Beyond like and dislikes

Article Abstract:

The attitudes of consumers towards the advertisements are analyzed. The need of properly designing the advertisement in accordance with consumer is emphasized.

Author: Henderson, Naomi R.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
Forecasts, trends, outlooks, Advertising, Advertising and Related Services, Consumer Advertising, Forecasts and trends, Market trend/market analysis

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Brainy brand research

Article Abstract:

The effects of brand image marketing on consumers, based on reports of brain research, are presented.

Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2007
Methods, Brain research, Image advertising

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Subjects list: United States, Analysis, Consumer behavior, Consumer behaviour
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