The risk of collateral damage in advertising campaigns

Article Abstract:

It is argued that the effectiveness of advertising is diluted if advertising messages leak beyond the target audience, and that this meta-audience can damage the advertiser in a variety of ways. Analysis of previously unpublished material uncovers the profile of one type of activist who complained about British TV advertising between 1996 and 1998. The study's findings provide the first factual basis on which advertisers can predict and minimize the risk of collateral damage.

Advertising

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An Exploration of the Advertising Ambitions and Strategies of the 2001 British General Election

Article Abstract:

This paper analyses and evaluates the advertising campaigns of three political parties during the 2001 UK general elections: Conservative, Labour and Liberal Democrats parties in the press, radio and TV.

Statistical Data Included, Marketing, Labour Party (United Kingdom), Conservative Party (United Kingdom), Political campaigns, Liberal Democrats (United Kingdom)

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Exploring cadaveric organ donation: a 'mortal embodiment' perspective

Article Abstract:

The application of the consumer culture theory, for the Hermenutic-phenomenological analysis of donors' perceptions on organ donation, based on the mortal embodiment perspective is described.

Psychological aspects, Economics, Beliefs, opinions and attitudes, Donation of organs, tissues, etc., Tissue donation, Organ donors, Tissue donors, Economic theory

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