The role of emotions in marketing

Article Abstract:

Emotions are mental states of readiness that arise from appraisals of events or one's own thoughts. In this article, the authors discuss the differentiation of emotions from affect, moods, and attitudes, and outline an appraisal theory of emotions. Next, various measurement issues are considered. This is followed by an analysis of the role of arousal in emotions. Emotions as markers, mediators, and moderators of consumer responses are then analyzed. The authors turn next to the influence of emotions on cognitive processes, which is followed by a study of the implications of emotions for volitions, goal-directed behavior, and decisions to help. Emotions and customer satisfaction are briefly explored, too. The article closes with a number of questions for future research. (Reprinted by permission of the publisher.)

Psychological aspects, Analysis, Marketing, Consumer behavior, Emotions

---

On the evaluation of structural equation models

Article Abstract:

Criteria for evaluating structural equation models with latent variables are defined, critiqued, and illustrated. An overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence. Model assessment is considered to be a complex process mixing statistical criteria with philosophical, historical, and theoretical elements. Inevitably, the process entails some attempt at a reconciliation between so-called objective and subjective norms. (Reprinted by permission of the publisher.)

Methods, Models, Marketing research, Market research, Equations, Equations (Mathematics)

---

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

Article Abstract:

The level of involvement of the customer in the loyalty program determines the value of the program.

Science & research, Influence, Customer loyalty, Loyalty programs (Marketing)

Similar abstracts:

• Abstracts: The role of options in the resolution of agency problems: a comment. The role of options in the resolution of agency problems: a reply
• Abstracts: The role of relationship quality in the stratification of vendors as perceived by customers. Useful component analysis: graphical views of marketing data

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.