Abstracts » Business

The socialogy of consumption: the hidden facet of marketing

Article Abstract:

A theory by French sociologist, Jean Daudrillard in explaining whether marketing is virtuous or not is discussed. The market drives the consumers and the consumers drive the market, hence the verdict whether marketing is virtuous or not, depends on the context.

Research and Development in the Social Sciences and Humanities, Sociologists, Interpretation and construction, Study and teaching, Speeches, lectures and essays, Daudrillard, Jean

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Mass marketing, music, and morality

Article Abstract:

The perspectives of musicians on the impact of marketing on music are studied. Results indicate strong divided opinions on this issue. However both the groups give similar ethical reasons for their claims.

Forecasts, trends, outlooks, Marketing procedures, Entertainers & entertainment groups, Musical Groups and Artists, Other Performing Arts Companies, Musical Artists, Musical Arts, Economic aspects, Forecasts and trends, Influence, Market trend/market analysis, Music industry, Company marketing practices, Music, Musicians

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Editorial: Marketing to children

Article Abstract:

The authors examine the ethical aspects of target marketing of child consumers.

Target marketing, Children as consumers, Child consumers

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