The voodoo of value-added
Article Abstract:
The term 'value-added' has not been clearly defined by advertising professionals. It has referred to options which take the form of discounts, free advertising space, reprints, special sections, sponsorship of events and mailing lists. The absence of consensus as to its meaning however, does not lessen its persuasive appeal or influence on advertisers who are eager to promote their products and expand their markets through the printed media. The main objective of the value-added options is to bring advertisers to their customers.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1992
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Interactive TV innovation: Merck, Pfizer, other drug firms test new pitch to reach physicians
Article Abstract:
Interactive medical networks have been established by pharmaceutical firms to market their products in the most efficient and economical way. The networks allow drug makers and physicians to communicate with each other through computers which are integrated with video recorders, telephones and a satellite. These networks include the Medical News Network of the Whittle Communications, Lifetime Medical News system called Pyramed and General Electric Medical Systems.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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Integrated push requires muscle: Cahners Direct adds Arndt, Kennedy to manage database program
Article Abstract:
Cahners Direct Marketing Services, part of Reed International Group, has appointed Joann Arndt as database product director. The company aims to promote its database program as well as other new integrated marketing programs. It has also appointed Ed Kennedy to look after database sales in computers and electronics areas. Cahners is aiming to combine its other databases so that customers have wider data access.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
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