Tin tizzy
Article Abstract:
Sales of canned food have been declining as consumers move to other aseptic packaging such as microwave-safe plastic cans and trays, form-fill and seal cups, and high-barrier film pouches. Some advertisements for food in glass jars have suggested that food in jars is fresher than canned food. In order to help change the public image of canned food, the Can Manufacturers Institute, the National Food Processors Association, and the American Steel Institute formed the Canned Food Information Council (CFIC). In August 1986, the CFIC will begin a long-term print advertising campaign which will show appetizing canned food attractively photographed. Some package designers are dubious of the CFIC's approach, believing that the way to attract consumers back to canned food is to redesign cans and their labels to make them more aesthetically appealing.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
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Boffo coifs
Article Abstract:
The hair care products industry will have an estimated $200 million in sales for 1986, an increase of 183 percent over 1984. One reason for this growth has been the popularity of styling mousses and gels, which have the advantage of being quick and easy to apply, and which give users a well-groomed look without making hair stiff or requiring frequent trips to hair stylists. A related product that has had brisk sales is color mousse, which allows women to change or add colors to their hair which can washed out with a shampoo. Cosmetics companies are launching large advertising campaigns (Vidal Sassoon has spent $14 million to sell its Colorifics line) and repositioning products (styling gels) to take advantage of this new trend.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
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The new wrinkle in casting
Article Abstract:
Advertising agencies have been using older people in television commercials to create images which are more positive and sensitive than they once were. This change of strategy reflects a general change of attitude in America toward the elderly, away from the negative associations of old age. Advertising campaigns such as Wendy's 'Where's the beef?' and Kodak's 'Because time goes by' are typical of the successful ads which portray the elderly as wise, spunky, romantic, and just generally as individuals, rather than as stereotypes. Both advertisers and old people benefit from this new image.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1985
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