Tracking the ultimate competitive weapon: services-to-order capability
Manufacturers face the challenge posed by the competitive marketplace and customers' demand to provide more value-adding services that would complement their products. Various strategies in managing the process of customer order entry, capacity constraints, inventory investment and scheduling have been designed and deployed by manufacturers. These strategies are known as engineer-to-order, assemble-to-order, make-to-stock and make-to-order. Movement to core competencies is the strongest driver that motivates manufacturers to provide value-adding services.
Publication Name: National Productivity Review
Brand erosion a waste of assets: trust, quality and leadership important in creating lasting value
Companies should see brands as its most valuable assets, but many are eroding those assets by excessive price cuts and weak promotions. The Coalition for Brand Equity was created to make companies more aware of the significance of creating, maintaining and restoring the value of brands. Its key marketing principles include trustmarketing which involves building brands that are trusted by consumers, gaining market leadership by building brand value and volume and marketing quality products.
Publication Name: Business Marketing
- Abstracts: Trademark management - not brand management. Effective selection is not just for big business. Rhyme, rhythm, and reason: the three Rs of brand name selection
- Abstracts: Tax matters partner: scope of authority and factors in making an effective choice. Distinguishing costs of cooperation and control in alliances
- Abstracts: Survey of members. (Institute of Chartered Accountants of Scotland's strategy review), (part two) The Girobank experience
- Abstracts: Transaction costs and networks. The impact of empirical tests of transaction cost economics on the debate on the nature of the firm
- Abstracts: Core process deployment - the key to results through alignment and accountability