Contemporary museum culture and consumer behaviour
Research undertaken at Blists Hill Living Museum in Ironbridge, England, has provided an insight into consumer based experiences at contemporary museums. This research has sought to identify the connection between history as heritage product and consumer behaviour. There was evidence of a search for meaning or substance found only in the past which has been eliminated in contemporary life. The past seems to provide some answers for people in modern society who are searching for something.
Publication Name: Journal of Marketing Management
The impact of mail order on subsequent donations: an experiment
Non-commercial funding, non-economic fields of activity, and non-profit organizations are three characteristics of the charity sector. A decrease in volunteers for canvassing and greater financial needs brought on by success are two identified trends of charities. Many charities have used mail-order catalog sales to broaden potential targets, but research shows a negative effect for this form of fund-raising by charities.
Publication Name: Financial Accountability & Management
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- Abstracts: The marketing perspective. Overview
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- Abstracts: Export demand for US orange juice: impacts of US export promotion programs. part 2 US overseas market promotion: an overview of non-price programs and expenditures
- Abstracts: Reinventing trust. Angel investors and the market for angel investments. Beating interest chill