UK: SAINSBURY'S LAUNCH ALCOHOL LOYALTY SCHEME
Article Abstract:
Sainsbury's is trying to increase its alcoholic drink sales through its Reward Card loyalty scheme. The new Drinks Club will be free to all reward cardholders, who will receive a free quarterly magazine with drinks information and money off coupons. It is designed to make alcohol more accessible to customers.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
UK: NEW STRATEGY FOR MARS
Article Abstract:
In a bid to grow stronger in the impulse confectionary sector Mars has designed a confectionary unit. The unit is called The Candy Mountain and displays M&M's (small chocolate sweets) characters showing customers the way to the confectionary aisle in supermarkets. Mars is testing The Candy Mountain in Safeway's Reading store at present. Already the store has seen an increase in its confectionary sales to over GB[pound] 250 per week. Mars also suggests retailers should put chocolate brands such as Galaxy by women's magazines as this will increase sales by 9%. Another promotion that Mars is hoping to target is school children buying boxed chocolates for their teachers at the end of term as this could generate additional sales of GB[pound] 11mn.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: UK: CAXTON TOWER TO LAUNCH SOUTH AFRICAN LINE. UK: PACE OF ONLINE WINE BUYING ON INCREASE. UK: WIDER AUSTRALIAN WINE RANGE FOR SOUTHCORP
- Abstracts: UK: DAVIS WANTS TO INSTIL PRIDE IN HIS MANAGERS. UK: BUDGENS TO SELL FOOD AT PETROL FORECOURTS. UK: ASDA PLANS REVAMP FOR MORE STORES
- Abstracts: UK: TAKE-HOME DRINK SALES HOLD-UP POST MILLENNIUM. UK: CHRISTMAS PRICE CUTS ON BEER A CONCERN. UK: NICHE BRANDS FIND SPACE IN SUPERMARKETS
- Abstracts: UK: BUDGENS TO SELL FOOD AT PETROL FORECOURTS. UK: SUPPORT FOR SAFEWAY SCHEME. UK: ASDA BOSS REVEALS FUTURE PLANS