UK: SUCCESS FOR SOMERFIELD'S NEW LOOK
Article Abstract:
The trial of Somerfield's new format in Hungerford, UK, has doubled turnover since opening. The store was opened in December 1999 and has followed the a concept concentrating on fresh food and a brighter in-store environment. If another eight similar trials are successful the concept will affect all of Somerfield's stores.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 2000
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UK: TALKING TODDLERS AD REVIVED FOR CHRISTMAS
Article Abstract:
The award winning television advertising campaign featuring two talking toddlers has been revived by supermarket chain, Safeway, in time for Christmas. Molly and Harry will be joined by other youngsters in two advertisements that will run until early December.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1999
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- Abstracts: UK: SOMERFIELD GIVES ACCOUNT TO MCCANN-ERICKSON. UK: WAITROSE BUYS SOMERFIELD STORES. UK: POOR RESULTS FOR SOMERFIELD
- Abstracts: UK: ASDA TO LAUNCH OWN-LABEL ORGANIC PRODUCE. UK: ITC RULING ON SAFEWAY GRAPE ADVERT. UK: TESCO DIRECT WEBSITE IMPROVED
- Abstracts: UK: CHANGES IN MARKET FOR MEAT-FREE MEALS. UK: CHILLED FRESH FOOD MARKET GROWING. UK: TESCO LAUNCHES NEW MEAT RANGE
- Abstracts: UK: JUST COOK READY MEAL RANGE FROM SAINSBURY'S. UK: WAITROSE'S NEW READY-TO COOK MEALS. UK: THE CO-OP'S NEW SOUPS