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U.S. companies increasingly look for ISO label

Article Abstract:

US firms are increasingly seeking International Standards Organization (ISO) 9000 quality systems certification to gain additional market leverage in an increasingly competitive global economy. The ISO 9000 quality standards, developed by the Geneva-based entity in 1987, is applied in the EC but has gained a wider acceptance in the global community in recent years. Products stamped with the ISO 9000 quality standards certification are regarded as world-class commodities.

Author: Spangler, Todd
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
Standards, Product quality, Corporations, International Organization for Standardization

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Grumman launches preemptive ad strike

Article Abstract:

Grumman Corp, a major US defense contractor, has launched an image campaign designed to position the company as a leader in systems integration and military aircraft, space and surveillance programs. Created by Lord, Dentsu and Partners, New York, the campaign is targeted at members of Congress, congressional staff, the Department of Defense, the White House and other influential leaders.

Author: Spangler, Todd
Publisher: Crain Communications, Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1993
Aircraft, Aircraft parts and equipment, not elsewhere classified, Advertising, Defense industry, Grumman Corp.

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