U.S. designers, via VNR, take world stage
Article Abstract:
Target Video News (TVN) helped in the promotion of American fashion when it was chosen to produce the international trend report package for the '7th on Sixth' Fall/Winter Show held in Bryant Park, NY. The company, known as a healthcare public relations (PR) specialist, was able to reach an audience of about 30 million with the package. TVN's reputation in the fashion industry was bolstered with its PR previous success with the Eighth annual shoe drive for the homeless, a charity work undertaken by Kenneth Cole.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2000
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KEF's VNR gets mileage for controversial Reeve ad
Article Abstract:
KEF Media of Atlanta, GA, was chosen to edit and distribute the video news release (VNR) of the controversial advertisement that featured actor Christopher Reeve walking. The commercial, designed by Fallon McElligott for Nuveen Investments, was aired during the 2000 Super Bowl. KEF's VNR of the behind-the-scenes shots of the making of the commercial, which was aired for more than 600 times, reached an audience of almost 150 million in the US and generated an advertising value of over $1 million.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2000
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Big 3 ad firms control 35% of $5B PR market
Article Abstract:
A total of 35% of the $5-billion public relations services market is controlled by three of the biggest advertising agencies in the world. The three firms, according to a report released by Donaldson, Lufin and Jenrette, include the WPP Group/Young and Rubicam combine, the Omnicom Group and the Interpublic Group. That total amounts to $2.2 billion if the other PR firms that are owned by the three companies are included.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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