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Article Abstract:
The process and benefits of using maximum difference scaling method for analyzing market research qualitative data are discussed.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
Analysis, Qualitative research
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
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Structural equation modeling statistics for softies
Article Abstract:
The benefits of using structural equation modeling in market research are discussed.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
Management dynamics, Management, Usage, Company business management, Statistical methods, Equations, Equations (Mathematics)
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Methods, United States, Marketing research, Market research
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