Maximizing ROI or profitability
Article Abstract:
The relation between profitability and return on investment (ROI) is examined. The methods to be followed in achieving maximum ROI from customer perspective are presented.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
Corporate Profits, Methods, Models, Profit, Profits, Comparative analysis, Marketing research, Return on investment, Rate of return, Consumer research
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
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An attitude-behavior model of salespeople's customer orientation
Article Abstract:
The in depth analysis to construct a customer oriented attitude-behavior model that helps in enhancing the customer satisfaction levels is presented.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
Marketing procedures, Management dynamics, Venture Analysis, Management, Marketing, Business enterprises, Business-to-business market, Business to business market, Company marketing practices, Company business management, Sales personnel, Salespeople, Customer relations
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
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Subjects list: United States
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