Validation of the celebrity endorsers' credibility scale: evidence from Asians
Article Abstract:
Based upon research conducted upon undergraduates in Singapore, t his article presents data to show that a credibility scale developed for Americans can be applied to Asians resulting in good data.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
Singapore, Methods, Customer loyalty, Celebrities
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
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Critical approaches in undergraduate marketing teaching: investigating sttudents' perceptions
Article Abstract:
The study of students' perceptions on the critical approaches to qualitative research on marketing education is presented.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2007
United Kingdom, Students, Beliefs, opinions and attitudes, Study and teaching
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2007
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Subjects list: Research, Marketing
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