Visa targets 'real NFL fans' with season-long marketing blitz

Article Abstract:

Visa USA's 1998-1999 National Football League (NFL) marketing program will target an audience which the company calls the 'real NFL fans.' NFL statistics indicate that 69 million consumers consider themselves to be 'avid' NFL game viewers and watch an average three NFL games per week. These fans account for 68% of the $3 billion in annual NFL merchandise purchases. Visa intends to reach NFL fans everywhere they come into contact with the game: watching television at home, in malls, while surfing the Internet or viewing stadium games.

Commercial Banking, Bank Credit Cards

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Baldwin Filters display conveys premium image

Article Abstract:

Motor vehicle parts and accessories manufacturer Baldwin Filters has deployed a custom-designed, durable Showoff Display System rack that is suitable for long-term display in heavy-duty equipment distributorships and auto parts stores. The fixture conveys a premium image of Baldwin Filters' products and features injection molded, silk-screened shelves; extruded, clear plastic support poles; and colorful header graphics to attract customers.

Motor Vehicle Parts Manufacturing, Motor Vehicle Parts

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Midway marketing blitz supports new NFL blitz game

Article Abstract:

Midway Home Entertainment, a Corsicana, TX-based entertainment software publisher, has launched an $8 million marketing campaign for its NFL Blitz football video game. The campaign features Pittsburgh Steeler's quarterback Kordell Stewart as spokesman and uses the tagline, 'No Refs, No Rules, No Mercy.' The campaign consists of an array of promotional activities and promotions with such retailers as Wal-Mart, Kmart and Best Buy.

Computer games

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