Abstracts » Business

Visual attention during brand choice: the impact of time pressure and task motivation

Article Abstract:

Consumers' brand preference when under time pressure were studied using eye-movement data. Findings indicate that consumers try to scan the different products at a faster pace. They tend to focus more on information concerning ingredients rather than on the products' packaging. It was also found out that the preferred brands are given more visual focus as compared to the non-preferred brands with or without time pressure. These findings may be adapted and applied on package designs as well as store shelf arrangements.

Packaging, Displays (Marketing)

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Determinants of the variety of routes to market

Article Abstract:

The factors such as customer orientation and customer search behavior that determine the firm's inclination towards employing variety of routes to market are examined.

Germany, Forecasts, trends, outlooks, Market Targeting & Approach, Analysis, Forecasts and trends, Market trend/market analysis, Strategic planning (Business), Market strategy

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Empirical generalizations from brand extension research: how sure are we?

Article Abstract:

Development of empirical generalizations based on consumer evaluation of brand extensions is presented.

Science & research, Environmental aspects

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