When Not to Use Telemarketing
Article Abstract:
Steve Idelman, president of Wats Marketing Outbound, gives guidelines to prevent telemarketing disasters for beginners in the field. A company needs to have total respect for the medium, an understanding of its uses and principles, and a strong marketing strategy before beginning operations.
Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1984
Marketing, Evaluation, Telecommunications, interview, Marketing Strategy, Idelman, Steve
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1984
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Strategic Motivation and Incentives for Professional Telemarketing
Article Abstract:
Successful techniques to control fatigue, boredom, turnover and mediocre performance are examined. A humanistic approach is far more effective than a production-oriented approach.
Publisher: Technology Marketing Corporation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1984
Personnel, Human Factors, Incentives, Motivation
Publication Name: Telemarketing
Subject: Business
ISSN: 0730-6156
Year: 1984
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Distribution channels, Direct Market Channel
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