A Fix on the Distance
Article Abstract:
The management information services division of Nabisco Brands Inc. developed a new program that provides map location distances from addresses. The program was originally developed to determine the nearest company sales branch to each consumer letter received at headquarters. The program, based on a geo-coding file called LOKATE, is available to other companies. Each zip code and latitude locations, place type and size and a feature that facilitates matching company sales and cost information with data from other sources. Companies may use the program to help define sales territories, position inventories, measure market share, and develop sales.
Publication Name: Office Administration and Automation
Subject: Computers and office automation industries
ISSN: 0745-4325
Year: 1984
User Contributions:
Comment about this article or add new information about this topic:
ATT and MCI Solicit Subscribers for Long Distance Service
Article Abstract:
The American Telephone and Telegraph Company (AT&T) and MCI Communications Corp. are competing in the communications market. AT&T Opportunity Calling is a production campaign that focuses upon the maintenance of existing subscribers. It offers a special credit to customers that have monthly long distance telephone charges that are over fifteen dollars. MCI is attempting to expand in the long distance telephone market by offering a lower-priced service. The company offers travel cards, WAT Service and virtual private network (VPN).
Publication Name: Office Equipment & Products
Subject: Computers and office automation industries
ISSN: 0387-5245
Year: 1984
User Contributions:
Comment about this article or add new information about this topic:
The Next Generation of Super Service Bureaus
Article Abstract:
A study by the Yankee Group, a market research and consulting company, indicates that vendors of remote computing services or value-added networks are integrating communications and computing into their services. This is the result of the automation of business functions. The integration of microcomputer based systems, by service bureaus, is essential to compete in the market.
Publication Name: Office Equipment & Products
Subject: Computers and office automation industries
ISSN: 0387-5245
Year: 1984
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: On- and Off-the-Job Training. The Training of Supervisors
- Abstracts: Ultradocs: the next generation of portable computer docking. Taking your portable with you: five keys to success from a seasoned business traveler
- Abstracts: Survival of the Fittest. Television Pictures Transmitted by Telephone. Telephone Survival Comes from Conservatism
- Abstracts: Sponsorships - Their Nature and Role as a Form of Media. Magnetic Media. The Media: New Haven's 'Co-operative' Dailies
- Abstracts: Eight Ways to Improve Rental Turns. Where's the Beef?