Cobalt Moon puts TV on the Web
Article Abstract:
Cobalt Moon is the result of Matti Leshem's early interest in digital entertainment. Leshem maintains that a meeting with Will Hobbs, of the Internet Underground Music Archive, resulted in a vision of the new Internet entertainment company and that the missing finance element for the start-up company is due to Image Foundry's Joe Orr, who entered into a partnership with Leshem and Hobbs to form Cobalt Moon. Leshem is adamantly opposed to being categorized as a Web developer. He claims that Cobalt Moon's primary business is centered around interactive entertainment. The company is responsible for Second City Headlines & News, which it created and subsequently sold to Microsoft. The stories featured by Second City Headlines & News are limited to eight to 10 minutes in length and are updated daily with weekend stories recapping the best weekly stories. Cobalt Moon has experienced consistent growth since Jan 1996 and expects to have a profitable 4th qtr.
Publication Name: Newmedia
Subject: Computers and office automation industries
ISSN: 1060-7188
Year: 1997
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BIG tests online comedy
Article Abstract:
Broadway Interactive Group (BIG) and Microsoft Network's (MSN's) interactive product team Microsoft Multimedia productions (M3P) have co-developed This Is Not a Test, a weekly, live comedy Web show. BIG, a digital media studio, is staffed by a 14-person production staff that can be increased to between 15 to 40 members to handle any project. Broadway Video's comedy team initiates Test shows by creating the show's scripts. The team chooses all show images prior to transferring them to BIG's technical team. BIG's team subsequently does the programming and performs timing rehearsals for image loading and animations as well as back-timing so that all images load at appropriate show times. The show's live host, comedian Mark Maron, opens all shows with a current event-based monologue that is accompanied by animations and images every 10 to 15 seconds. Test remains one of MSN's most popular shows and one of BIG's most impressive clients.
Publication Name: Newmedia
Subject: Computers and office automation industries
ISSN: 1060-7188
Year: 1997
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MSN's show place: Ed Graczyk takes marketing on stage
Article Abstract:
Microsoft Network's Ed Graczyk is product manager of show marketing for On Stage, the network's entertainment section. Graczyk got his start with On Stage working with Paramount on the Star Trek Continuum and Entertainment Tonight Online. On stage currently has 24 shows, with one producer per show, but Graczyk anticipates that number to climb to 30 by the end of the spring season. On Stage has divided its shows into six separate channels, with channels targeted to focused demographic and psychographic groups. The programming includes Channel 1 for news, Channel 2 as a mainstream channel, Channel 3 as a more intellectual channel, Channel 4 as a quasi-self-help channel, and Channel 5 is geared toward the Generation X demographic. On Stage also has a multi-user game entitled Netwits that is in the vein of TV game show, with three rounds of games pitting players against each other every night at 7 pm Pacific time.
Publication Name: Newmedia
Subject: Computers and office automation industries
ISSN: 1060-7188
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
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