Compact Disc - Creating the Mass Market

Article Abstract:

Compact disc (CD) manufacturers employ a variety of advertising strategies to reach the mass-market consumer. Technics emphasizes the high-tech nature of CDs. Its print media ads show a CD hovering above a player attached via laser beams. Yamaha stresses the higher intelligence of CD units. Its ads are spec-heavy, showing sampling rates and analog filters. Sony's ads emphasize the disc itself, showing it being inserted into CD players in a home, a car, and a back-pack. A Mitsubishi ad shows a blown-up picture of an ear, inside of which is a classical quintet. The ad leaves no doubt that Mitsubishi stresses realistic sound in its CDs. Photographs of all four advertisements are included.

Marketing, Consumer electronics, Sony Corp., Stereo systems, Mitsubishi Electric Corp., Manufacturers, Promotion of Product, Advertising (Industry), Yamaha, Technics

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Self's techno-makeover

Article Abstract:

Lisa Gilmour is popularly known in Telluride, CO, as the 'Lion Lady.' She was adjudged winner of Self magazine's Techno-Makeover Contest. She used a Microsoft computer system to catalog the animals she treats and heals. Gilmour is a volunteer for the Colorado wildlife department.

Computer industry, Microsoft Corp., Achievements and awards, MSFT, Self (Periodical), Gilmour, Lisa

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THE PROMISE BREAKERS

Article Abstract:

Six men share their personal stories of being unfaithful to their lovers. These men have ruined marriages and other strong relationships with their infidelities, though it is something they view as being relatively normal and a hard habit to break.

Personal narratives, Adultery, Mistresses

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