Dispel tradition, think long-term
Article Abstract:
Companies within the computer and high-tech industries cannot rely on technological superiority alone to ensure market recognition and continued support from customers. Enterprising companies are using tele-services, Internet sales and database marketing to promote the brand-names of their products and enhance industry awareness of that product advantages. Database technology can now be used not only to trace the purchasing patterns of customers but also to anticipate the computing needs of a company's most valued clients. Direct marketing techniques provide high-tech companies with quantifiable returns on investment and allow marketers to better understand the reasons that particular marketing campaigns may not be working. The marketing and IT divisions of a company should be aligned in their knowledge of any company's direct-marketing efforts.
Publication Name: MC Technology Marketing Intelligence
Subject: Computers and office automation industries
ISSN: 8750-1848
Year: 1997
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Results? Rethink readership wins
Article Abstract:
Their are certain marketing techniques that sell computers more effectively than other strategies when advertising in print publications, including double-page spread advertisements. In fact, ads that use what are commonly considered basic and abrasive marketing techniques are shown to amass a greater readership than those that are static or fail to include controversial material. However, companies must balance the overall readership numbers that their ads attract with the cost-efficiency scale of producing those ads, but new companies in growing markets should concentrate on attracting as much attention as possible. Companies should also beware of publications that misrepresent the actual readership demographics of their magazines.
Publication Name: MC Technology Marketing Intelligence
Subject: Computers and office automation industries
ISSN: 8750-1848
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
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