Marketing at the speed of the net
Article Abstract:
Rubric's eMA 2 web-based integrated electronic marketing software has helped companies such as HP, Outpost.com and N.E.T. to increase the revenue return rates of their marketing campaigns considerably. eMA 2 is a pure Java application that runs entirely on the server and needs no installation on the client. It works with any Java-enabled browser and supports such relational databases as Oracle and SQL Server. The software manages marketing campaigns, consolidates databases, automates lead follow-up and other processes, creates tools for personalized e-mail and web pages, and measures and analyzes marketing effectiveness. eMA 2 typically installs in less than an hour, but training marketing personnel to use it can take much longer. Users of the package are happy with its ability to engage customers and automate marketing operations.
Publication Name: Newmedia
Subject: Computers and office automation industries
ISSN: 1060-7188
Year: 1999
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No market for Nasdaq
Article Abstract:
Shares of the Nasdaq Stock Market itself are drifting downward.
Publication Name: Red Herring
Subject: Computers and office automation industries
ISSN: 1080-076X
Year: 2003
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