Return to the Roots at Ricoh

Article Abstract:

The Ricoh Company began with photographic and reproduction equipment. It scored a major success in 1950 with a twin-lens reflex camera. Cameras now only comprise four percent of the company's revenues. The largest revenue comes from copiers (fifty-six percent). Other products are information equipment, optics and semiconductors. Ricoh is the leading copier manufacturer and has successfully entered the small-business computer market. The company is now moving into telex and at the same time has faced strong competition in the copier market. Photographs of Ricoh's production line and its FT 4060 copier, and a table of revenues for 1982-1984 are included.

Product information, Cameras (Photography), Revenue, TELEX, Products, Photocopiers, Companies, Company Profile, Cameras

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Flexible camera by Ricoh delivers detailed images, suits advanced photographers

Article Abstract:

Ricoh Co. Ltd.'s RDC-4300 has a 1.32-million-sq-pixel CCD that produces high-resolution images of 1,280 x 960 pixels per image or 640 x 480 pixels per image. With the its flexibility and broad range of features, the camera is touted to give notable results in graphic designs, medical image-processing, insurance field inspection, corporate communications and for posting images over the Internet. Among its features are sound recording, a 180-degree rotating lens for better angling, a built-in 2-inch color display and a macro technology to focus on images 8 cm away from the lens.

Comment:

RDC-4300 has a 1.32-million-sq-pixel CCD that produces high-resolution images

Japan, Photographic and Photocopying Equipment Manufacturing, Product information, Computer Peripheral Cameras, Digital cameras, Ricoh Company Ltd., Article

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Ricoh Adds Typewriters to U.S. Market Expansion

Article Abstract:

The Ricoh Corp. is expanding its marketing efforts in the United States. Products include electronic typewriters, a laser printer and a facsimile. These products are a part of the company's marketing strategy to increase current fiscal year sales by fifty percent or to $450 million.

Marketing, Laser printers, Laser Printer, Typewriter, Facsimile, Marketing Strategy, United States, Expansion

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