A esquinchE primer for catalogers
Article Abstract:
The various methods to evaluate the performance of selling space in a catalog are discussed. The square inch analysis or squinch method is analyzed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Methods
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Retailers walk cataloger's multi channel path
Article Abstract:
The increasing usage multi-channel marketing strategies by retailing firms are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Retail Trade, Usage, Retail industry, Multilevel marketing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Catalogers' 'squinch' primer, part 2
Article Abstract:
Suggestions to manage a square-inch analysis during printing, are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Management dynamics, Services development, Commercial printing, gravure, Management, Company business management, Company service development, Service development, Catalog printing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Subjects list: United States, Marketing, Company marketing practices, Catalogs, CD-ROM catalog, Catalogues
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