Alvion campaign seeks leads for count and order system
Article Abstract:
Alvion Technologies Inc in Jan 2001 introduced a direct mail campign to generate leads for its online count and order system. According to Vil Ezerins, founder and owner of the Cape Coral, FL-based application service provider, Alvion's goal was to build credibility and at the same time reset people's expectations to a realistic level about what they can and cannot achieve online. The company dropped 20,000 prospecting pieces, and database information from both compiled and response lists was used.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Magazine inserts prove a clean winner for Method
Article Abstract:
The details of the ad campaign created by Method, for its cleaning products' brand, with the help of Miami based, Crispin, Porter and Bogusky, are presented. Using a magazine insert proved to be successful for the company.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Microthin's insert does double duty as mouse pad and an advertisement
Article Abstract:
The unique advertising campaign by Microthin which inserted 800,000 mouse pads in to a Toyota magalog is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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