Attractive displays help prospects remember D&D Homes
Article Abstract:
D and D Homes of Sacramento, CA, has a skillful marketing strategy that makes every customer's visit to its sales centers memorable. The manufacturer provides promotional handouts for adults, free gifts for children and display models that are completely decorated with special features and related with a particular house. The company, in 1997, was named Retailer of the Year in western US. Other awards won include the Circle of Excellence Customer Satisfaction Award and Merchandising Excellence awards.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1997
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Retailer finds attractive home displays pay big dividends
Article Abstract:
Manufactured home retailer Chuck Dettman of the Country Meadows Home Center in Marinette, WI, uses attractive displays to lure buyers. His displays are arranged to resemble a residential neighborhood with paved walkways, trees and lawns. Dettman also spends a considerable amount for the interior decoration of his displays. He believes that with the right packaging, most people would not mind the fact that their homes are prefabricated.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1996
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Land-home packages are an affordable choice at Heritage Homes
Article Abstract:
Don Nelsen is a manufactured home retailer who owns the Heritage Home Center in Everett, WA. Before he became successful in home retailing, he used to work for the National Bank of Commerce, Financial Associates Insurance and Gregerson's Manufactured Homes. It was only in 1980 when he was given the chance to manage the center which he bought in 1986. Nelsen foresees home retailing as a growing business.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1999
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