Avoid direct mail disasters: reaching your target market
Article Abstract:
The factors that should be taken care of while designing a direct mail campaign are discussed. Effective guidelines for successful target marketing strategy are also presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Mail Order Houses, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Mail-order industry, Mail order business
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Segment prospects before conversion
Article Abstract:
Guidelines for effectively using market leads for market segmentation and customer conversion in direct marketing are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Methods, Market segmentation
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Make co-ops work to industry advantage
Article Abstract:
The benefits of using cooperative databases for desired results in direct marketing businesses are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Management, Direct marketing, Marketing industry, Company business management, Industry forecasts, Usage, Databases, Database, CD-ROM catalog, CD-ROM database
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