Greco touts BTB's importance at show
Article Abstract:
Direct Marketing Association conducted a conference in which chief executive officer of DMA, John A. Greco expressed his view about business to business marketing's importance in direct marketing.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Forecasts, trends, outlooks, Executive changes & profiles, Conferences, meetings and seminars, Officials and employees, Forecasts and trends, Beliefs, opinions and attitudes, Market trend/market analysis, Direct Marketing Association, Greco, John A. Jr
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Study: BTB readers don't open e-mails
Article Abstract:
A survey indicates that recipients of business-to-business e-mails rarely open these mails. They merely read through preview window of such e-mails.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Telegraph & other communications, Wired Telecommunications Carriers, Electronic Mail Services, Surveys, Electronic mail systems, E-mail, Email
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Business-to-business advertising, Business to business advertising
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