Abstracts

Construction and materials industries

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Bear hunting and honest copy

Article Abstract:

The need to be honest in advertisements and direct marketing is stressed. Suggestions are also offered to ensure such honesty in marketing efforts so that the trust of consumers is not lost.

Public affairs, Advertising, Ethics, Ethical aspects, Marketing industry, Consumer confidence

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Sold copy never goes out of style

Article Abstract:

The importance of good writing skills in the Internet age has diminished. The one field where the business writing still holds solid ground is in direct marketing.

Forecasts, trends, outlooks, Forecasts and trends, Influence, Market trend/market analysis, Business writing

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The myth of high-falutin copy

Article Abstract:

The importance and benefits of using simple written language in direct marketing campaigns is discussed.

Usage, Language and languages, Advertising campaigns

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