Campaign management helps dialogue

Article Abstract:

Message delivery, which is crucial to marketing, is constrained by several factors. However by using modern document production systems, offered by marketers like Cincom, DocuCorp, and PrintSoft, these hurdles can be overcome to a great extent. The features, applications and benefits of the personalized document production system Dialogue, a product from Exstream Software, are discussed.

Methods, Usage, Direct marketing management software, Marketing management software, Marketing management, Internet marketing, Sales/marketing software

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Sun bear strikes a balance

Article Abstract:

The system developers piled more end-user capability into their software products.Sun Bear Marketing Automation Platform designed its system such that technically challenging tasks required a technician but could be done without changing the underlying program.

Management dynamics, Services information, Management, Innovations, Computer software industry, Software industry, Services, Computer programmers, Company business management, Software developers (Individuals)

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Using reference-based matching

Article Abstract:

High accuracy is achieved by using customer matching systems designed to link records from multiple in house systems.

Telegraph & other communications, Media Planning/Goals, Video Retailing Service, All Other Information Services, Nonmanufacturing technology, Home shopping

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