DMA.05: few e-mailers send relevant offers
Article Abstract:
Marketing industry executives have expressed their dissatisfaction over the failure websites and e-mail marketers in sending appropriate promotional offers to the customers. They were speaking at DMA (Direct Marketing Association)'s annual meet DMA.05.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Marketing procedures, Advertising, Usage, Conferences, meetings and seminars, Beliefs, opinions and attitudes, Marketing industry, Direct Marketing Association, Marketing executives, Trade shows, Email marketing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Accountability fuels boutique boom
Article Abstract:
Increasing market for boutique advertising agencies which provide useful return on investment figures for advertising campaigns is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Forecasts, trends, outlooks, Sales & consumption, Advertising agencies, Agencies, Forecasts and trends, Market trend/market analysis, Market size
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Comment about this article or add new information about this topic:
Subjects list: United States, Management, Advertising campaigns, Company business management
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