Controlled consumer: a challenge for circulations an advantage for advertisers
Article Abstract:
The concept of controlled consumer and its usage in publication industry for increasing advertisement profits is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Consumer Behavior, Methods, Analysis, Advertising, Consumer behaviour
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Consumer marketers can solve multimedia equation
Article Abstract:
Consumer marketers' significance in improving the circulation of publications using multimedia is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Usage, Marketing, Company marketing practices, Multimedia
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Custom publishing deserves a second look for CRM
Article Abstract:
The growth of custom publishing as a medium for customer relationship management is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Customer relationship management
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Subjects list: Publishing industry, Customer relations, United States
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