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Customer service is the byword at CBS Modern Homes

Article Abstract:

CBS Modern Homes co-owner Pat Goggins believes that manufactured home retailers should emphasize continued customer service, even after a sale is completed, because it can boost future sales. Goggins' business generates several repeat business and referrals through the retailer's service reputation. CBS, which stands for Cedar Body Shop, was once an automotive body shop which became a car dealership that also sold mobile homes. It eventually evolved into a retail sales center that exclusively offers HUD-Code and modular homes.

Author: Overend, Robert B.
Publisher: RLD Group, Inc.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1997
CBS Modern Homes

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Boosting sales and profits with incentive contests

Article Abstract:

Mobile home manufacturers need to initiate sales contests for salespeople as an incentive to boost manufactured home sales. Offering prizes such as gifts or cash can allow companies to achieve sales goals and consequently train salespeople on how to improve their selling abilities. Factors to be considered in setting up sales contests and other suggestions to increase mobile home overall sales are discussed.

Author: Laird, Guy
Publisher: RLD Group, Inc.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1997
Methods, Training, Sales promotions, Sales personnel, Salespeople

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Georgia

Article Abstract:

A 'Have you Heard' advertising campaign done by the Georgia Manufactured Housing Association which included a drawing, caught the public's attention,

Publisher: RLD Group, Inc.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 2001
Georgia, Retail industry, Retail trade, Advertising, Georgia Manufactured Housing Association

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Subjects list: Marketing, Mobile home industry, Mobile homes, Mobile home dealers
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