DM icon leaves her namesake firm
Article Abstract:
Lillian Vernon Corp., New York was started in 1951 by Lillian Vernon, a direct marketing veteran, who has now resigned from her chairmanship, because the company has been acquired by Sun Capital Partners, Boca Raton, Florida.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Acquisitions & mergers, Management dynamics, Executive changes & profiles, Investment Offices, Investment Companies, Open-End Investment Funds, Investment Funds & Trusts, Management, Officials and employees, Mergers, acquisitions and divestments, Company acquisition/merger, Appointments, resignations and dismissals, Company business management, Lillian Vernon Corp., Sun Capital Partners Inc., Vernon, Lillian
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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High-end shoe catalog is anything but pedestrian
Article Abstract:
SimplySoles, a catalog of designer shoes for women is anything but simple. A brief description of the catalog and the products it promotes is presented. The increase in the market coverage by this catalog is also discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Product information, Marketing procedures, Marketing, Company marketing practices, Product marketing strategy, Catalogs, Women's footwear, Retail mail order management software, CD-ROM catalog, Catalogues
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Subjects list: United States, Mail-order industry, Mail order business
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