Designing direct mail pieces that get opened
Article Abstract:
Details regarding the U.S. Postal Service's five-year strategic plan that introduces the 'mail moment' are outlined. This moment features the introduction of such an envelope that will create urgency in the minds of the Americans while they rush for checking their mailbox.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Catalog forward service gains ground
Article Abstract:
Catalog Request Card service offered by the United States Postal Service is increasing its market presence by 25 percent. This service enables consumers to inform retailers about their new address free of cost.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Canada Posts plans catalog of catalogs
Article Abstract:
Canada Post is launching a full-fledged shopping catalog for in Canada and the United States. The firm is targeting lucrative holiday season this year.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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